E-commerce SEO has different challenges from service business or local SEO. The pages that drive revenue are category and product pages, but most SEO is written about blog posts. The technical challenges of faceted navigation, pagination, duplicate content from product variants, and crawl budget on large catalogs are specific to e-commerce and require different approaches.
We have optimised e-commerce sites ranging from 50 to 50,000 product pages on Shopify, WooCommerce, Magento, and custom-built platforms. The platform determines the technical approach, but the strategy is consistent: make it easy for Google to find, crawl, and index your highest-value pages, and make those pages earn rankings by targeting real purchase intent.
Category page optimisation
Category pages are typically the highest-traffic opportunity in e-commerce SEO because they capture the transactional queries with the most volume. Most category pages are either under-optimised (no keyword-focused content at all) or over-optimised (a block of keyword-stuffed text that users ignore and Google increasingly discounts). We write category page content that is genuinely useful to a shopper deciding which products to consider, while including the search signals that earn rankings.
Technical e-commerce issues
Faceted navigation generates thousands of URL combinations that create duplicate content and waste crawl budget. Pagination managed incorrectly can push your most important content out of the crawled index. Product variants (same product in different colours or sizes) create duplicate pages if not handled correctly. We have solved all of these problems across multiple platforms and will document the specific solution for your site so your development team can implement it correctly.