Local SEO is about appearing in the right place at the right time for people who are physically near your business and ready to take action. That means the map pack, the local organic results, and Google Business Profile. If your business depends on local foot traffic, phone calls, or appointments, local search is typically your highest-ROI marketing channel.
The map pack (the three business listings that appear under the map on local searches) is dominated by a combination of proximity, relevance, and prominence. Proximity is fixed, but relevance and prominence are optimisable. Most local businesses we work with have a Google Business Profile that is either incomplete, miscategorised, or has never been actively maintained. That alone is often enough to explain why they are not showing up.
Google Business Profile
We optimise your GBP from the ground up: complete all categories and attributes, write an optimised business description, add all relevant services, upload a structured photo set, and set up products or services where applicable. We also set up a posting schedule for the first 90 days, because activity signals matter. Businesses that regularly post and receive and respond to reviews tend to outrank ones that do not, all other things being equal.
On-site local signals
We optimise the technical local signals on your website: consistent NAP (Name, Address, Phone) across all pages, LocalBusiness schema markup, location pages if you operate across multiple areas, and keyword optimisation targeting the specific local terms your customers use. These signals work in combination with your GBP, not independently.
Citation management
Local citations (mentions of your business name, address, and phone on directories and third-party sites) are a ranking signal for local search. Inconsistent citations confuse Google and hurt rankings. We audit your current citation profile, correct inconsistencies across major directories (Yelp, Yellow Pages, Foursquare, Apple Maps, and 20+ others), and build new citations on relevant platforms.